"It is true, the spoken word enlightens both the spirit and the soul. Indeed, the HENDRICK’S Master Distiller can often be heard talking at length to her ‘two little sweeties’ – the delightful and peculiarly small copper pot stills from which the most unusual gin flows."

With Catherine Hakim  

Monday the 7th November 2011
Doors at 6 pm, Show commences at 7 pm

Why do some people seem to lead charmed lives? They are attractive, but also lively, friendly and charismatic. People want to be around them. Doors open for them. According to Catherine Hakim, the answer is in the power of erotic capital - the overlooked human asset that is at the heart of how we work, interact, make money, succeed and conduct our relationships.

Hakim's groundbreaking book, Honey Money: The Power of Erotic Capital, reveals how this potent force develops from an early age, with attractive children assumed to be intelligent, competent and good. She examines how women and men learn to exploit it throughout their lives, how it differs across cultures and how it affects all spheres of activity, from dating and mating to politics, business, film, music, the arts and sport.

She also explores why erotic capital is growing in importance in today's highly sexualised culture and yet, ironically, as a 'feminine' virtue, remains sidelined. By recognising the economic and social value of erotic capital, the role of women in society will not only be changed, Hakim claims, getting them a better deal in both public and private life, but could also revolutionise power structures, big business, the sex industry, government, marriage, education and almost everything we do.

Catherine Hakim is a Senior Research Fellow of Sociology at the LSE. She is an expert on the sociology of the labour market, changing social attitudes, women's employment and theories of women's position in society.

Dr Catherine Hakim
Dr Catherine Hakim is a sociologist in the Complexity Group in the LSE. Her publications include over 100 papers published in British, European and American refereed academic journals and edited collections, four textbooks, and over a dozen books and monographs on the labour market, changing patterns of employment and working time, women’s employment and women’s position in society, occupational segregation and the pay gap, self-employment and small firms, social engineering, models of the family, work orientations and lifestyle preferences, changing social attitudes, voluntary childlessness, social and family policy, research design, social statistics and cross-national comparative research in all these fields.

Talks at 11 Mare Street - please click here to buy tickets